How We Do It
Phase One: Goal Setting
We meet a point of understanding to the mission of the campaign, and your corporate objectives; what your company wish to accomplish on the long run.
Phase Two: Learning
We start formulating the best marketing strategy that best suits
your product/service, in-order to focus on your target, and avoid
wasting resources on an unwanted population, making sure that the chosen strategy and tools are the best way to reach your product’s prospects and make them follow our desired behavior.
Phase Three: Execution Planning
In this phase we set our marketing objectives and strategies, the
“what” and the “how” of what we need to accomplish through our well studied plans. We set the tools, whether it was advertising or PR tools to best serve our campaign. We also draw a plan B in this stage, in case of any market changes, we always have a backup.
Phase Four: Resource Allocation and Monitoring
In this stage, we set all budget details, making sure that we get
the best outcome of every penny spent on implementing our plan. We also set a detailed program of a one year plan implementation.
Phase Five: Success Measuring
After the plan is executed, we do some more research, to find out how well did it go, and how was the public response to the campaign launching, in order to do any plan changes or use plan B if the public response was not expected.
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